Direct marketing is attractive to many marketers because its results, positive or otherwise, can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that the campaign led directly to a 10% conversion. This metric is known as the 'response rate', and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.
WordPress makes it so easy to get started. You can choose from over 350 easy to use themes and get started with a blog. This is perfect for marketers to start working without the need for a developer to get you set up. The easy to use interface and endless WordPress plug-ins make it a front runner for our best in category badge in the blogging and content creation section.
Plus, your site visitors or social media followers get 20% off their first three months using Unbounce, making the exchange valuable for them, as well. Unbounce provides you with plenty of tools to succeed using their Affiliate program, including a Partner coach, custom dashboard to track progress, and training and promotional materials to ensure you're promoting their business as effectively as possible. If you're a marketer hoping to help clients increase conversions on their landing pages, this partnership could be a win-win for you both.
GreenGeeks, an eco-friendly, secure web hosting platform, allows you to earn up to $100 per sale. They have a tiered program that pays generously — including $50 for just one sale, and $100 for six or more. Additionally, the company provides a selection of creatives, content, and banners to ensure you're proud of the link or banner you include on your website or blog.
Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more "qualified" leads that have a higher probability of getting converted into actual sales.
You have to realize, whether you are a business with a physical presence or work completely online, marketing in the internet is something you have to work with and put to your advantage. This would mean that you could reach millions of people around the world. It is unsurprising, then, that businesses have been moving more and more of their marketing resources online.
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