Coupon sites: If you're offering a new product or service that isn't popular in the marketplace, you might try creating an affiliate partnership with a coupon site for a limited time. While you don't want to lose money by giving your product away at a discount, it could be effective at getting some first-time buyers to check out your website and become brand advocates.
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail "advertising mail" (admail for short).
This is the most popular payment offered by most of the affiliate programs. Under this program, the affiliate marketers earn commissions from the merchant each time they will send a client to the merchant website, and that client makes an actual purchase. Various affiliate programs offer a specific percentage of the sale as commission while others will pay you a fixed rate for every sale.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
One of the other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.
After you find an affiliate network with merchants that match your niche, the next step is to make sure you can earn high commissions from your sales. Remember, average affiliate commissions (depending on vertical) range from 5-30%. When you scan the list of merchants, do some math on potential earnings and product prices so that you maximize your revenue.
I started a blog which I plan to monetize only through affiliate marketing and my own products, no ads. I’ve been working on building an audience for my blog, for about 1 year and a half, many people think is maybe too much time, but I just want to make sure that I build enough trust with my readers before I start to try to make them buy something.
Who is your audience? What is your target market or niche? If you're targeting a specific niche like home security then perhaps you only need to sign up to ADT and SpyBase so your products match your audience. There’s no point promoting eco-mattresses to your blog that’s focused on reviewing drones. Again, you could sign up to a network that has a few different options in your field of interest or just go straight to your favourite suppliers and see if they have an affiliate program.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
If you believe your blog readers or website visitors are interested in exploring web hosting platforms (for instance, if you write content for freelancers), this could be a good option to explore. Best of all, the company promotes eco-friendly alternatives, so you can feel good knowing you're spreading a positive, "green message" to your site visitors.
E-marketing can offer more competitive prices than traditional marketing because e-marketing reduces costs by not having to maintain physical store space and by strategically placing distribution centers throughout the country. Second, because the Internet is available 24/7, e-marketing enables shoppers to search for product/service information and buy goods at their convenience, not just when the store is open. Third, research indicates that the cost of Internet-based promotion is one-fourth of traditional promotion, because it does not incur the costs of paper, printing, handling, and mailing. Fourth, e-marketing enables buyers to custom-build products such as shoes, clothes, computers, and automobiles on the Web, options often not available in stores.
e-Commerce describes the exploitation of electronic means and platforms to conduct company business. e-Marketing (also referred to as web marketing or internet marketing) uses electronic communication technologies including the Internet, mobile phones and digital televisions to accomplish marketing objectives (McDonald and Wilson, 1999). More specifically, e-Marketing portrays company efforts to inform and communicate with buyers, and promote and sell its products and services over the Internet (Kotler and Keller, 2006).