Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. The communication itself may be in any of a variety of formats, including postal mail, telemarketing, direct email marketing and point-of-sale interactions. Customer responses should be measurable: For example, the marketer should be able to determine whether or not a customer offered a discount for online shopping takes advantage of the offer.
Direct marketing is a type of advertising campaign that seeks to achieve a specific action in a selected group of consumers (such as an order, store or website visit, or a request for information) in response a communication action done by the marketer. This communication can take many different formats, such as postal mail, telemarketing, point of sale, etc. One of the most interesting methods is direct email marketing.
E-marketing can offer more competitive prices than traditional marketing because e-marketing reduces costs by not having to maintain physical store space and by strategically placing distribution centers throughout the country. Second, because the Internet is available 24/7, e-marketing enables shoppers to search for product/service information and buy goods at their convenience, not just when the store is open. Third, research indicates that the cost of Internet-based promotion is one-fourth of traditional promotion, because it does not incur the costs of paper, printing, handling, and mailing. Fourth, e-marketing enables buyers to custom-build products such as shoes, clothes, computers, and automobiles on the Web, options often not available in stores.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. Emarkerting not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.